Seminars

10 Seconds or Less!
Wednesday, April 4th – 2:30 – 3:30pm
Presented by: Heather Campbell, Heather Allen Concepts

You have ten seconds to capture a potential customer’s attention. Without a strong display, the customer will keep walking. Learn the visual merchandising techniques needed to draw the eye and captivate potential customers. This seminar covers the elements that turn a standard display into one that will help you maximize sales.

Creative Leasing Strategies
Wednesday, April 4th – 1:00 – 2:00pm
Presented by: Amy Hall, GK Development

Flea markets, farmer’s markets and co-ops are just three examples of creative strategies to draw traffic and earn additional revenue at your center. At this session, you will learn additional methods from leading professionals on finding new tenants and generating extra income.

Getting the Most Out of Email Marketing
Wednesday, April 4th – 1:00 – 2:00pm
Presented by: Patricia Norins, Specialty Retail Report

Email marketing is inexpensive and it’s easy and it will help you sell products and bring traffic to your retail location. Learn the benefits and basic to email marketing to help grow your business. Topics covered include: design, examples of what works, building your list, using powerful copy, understanding metrics and getting past spam filters.

Increasing NOI with Sponsorship
Wednesday, April 4th – 1:00 – 2:00pm
Presented by: Karie Chitwood, Jones Lang LaSalle

Do you want to be a leader in Retail’s most explosive area of growth? This program will provide attendees with examples and ideas to use in enhancing their Sponsorship program. You will learn the key terms necessary to compete for local business and drive the strategic partnerships for your center. Specialty leasing managers will walk away feeling more savvy and confident in their ability to excel in this growing initiative for their properties.

Marketing Your Cart, Kiosk or RMU

Wednesday, April 4th – 4:00 – 5:00pm

Presented by: Sean Ryan, Specialty Retail Report

Join a leading marketing professional for an interactive session on the analysis of marketing plans for three successful specialty retailers. Learn from the mistakes and build on the triumphs of retailers to create a marketing plan that brings in more dollars for your business.

Non-Traditional Retail Channels
Wednesday, April 4th – 4:00 – 5:00pm
Presented by: Deborah S. Kravitz, PRI

Airports, train stations, turnpikes and military bases are emerging centers for the shopping experience. This session will explore retail opportunities beyond the street and mall. Led by an industry insider with experience as a tenant and landlord, we will cover topics on identifying the viability of your concept for non-traditional retail channels, what is the framework for these opportunities, how to get into these programs, what are the differences in operating in these environments, what are the requirements for entry, what kind of performance can the retailer expect and more.

Retail 101–The Nuts and Bolts of Starting a Business
Wednesday, April 4th – 1:00 – 2:00pm
Presented by: Deborah S. Kravitz, PRI

Where do you start when you want to open your own cart or kiosk? What kind of retail math do you need to know to make a profit or to plan for expansion? How can you forecast sales and turn them into profits? This session will cover everything from gross margins to sales analysis to pricing strategies that will help you fine-tune your business.

Retail 102–Choosing Your Product
Wednesday, April 4th – 2:30 – 3:30pm
Presented by: Deborah S. Kravitz, PRI

You’ve decided to start a business, now what do you sell? Deciding on the right product is the first and most important choice to make in specialty retail. How do you choose? Where do you get product ideas, how do you negotiate terms, what will sell when and where? This session will give you a great foundation for making the right decision.

Retail 103–Running Your Business
Wednesday, April 4th – 4:00 – 5:00pm
Presented by: Irene Peirpoint, PRI

Operating an RMU or short-term store is challenging. Attend this session to learn about day-to-day and long-term operations–from opening to closing seasonal locations. Staffing, hiring and merchandising are all critical elements that will be covered.

SLM Roundtable
Wednesday, April 4th – 10:30 – 11:30am
Presented by: Linda Rienzo, Fremont Street Experience

This session, moderated by veteran leasing professionals, brings together specialty leasing managers to share the opportunities and challenges they face. Likely featured topics include tenant issues, finding new concepts and more.

Understanding Pop-Up Stores
Wednesday, April 4th – 2:30 – 3:30pm
Presented by: Anita Saleh, Taubman

Pop-up stores represent a trend that is likely here to stay. These range from national and local retailers to magazines and “test” marketing concept stores. Learn about pop-up stores for your center, and how your teams can maximize fractional vacancy with these innovative store concepts.

Understanding Your Legal Rights as a Tenant
Wednesday, April 4th – 4:00 – 5:00pm
Presented by: Marc Feldman, Developers Diversified Realty

Hear a law professional discuss the legalities of your license agreement or lease, how and why tenant rights differ from state-to-state, and what you are legally entitled to in relationship to the landlord.